Upon over ten years’ oil marketing experience and thorough market research; we have formed our own marketing concept.
Marketing Concept
• Differentiated marketing concept:providing multi-layer customized service upon different and specific target to increase the customer satisfaction maximally;
• Customer marketing concept:Emphasizing on long-term stable customer satisfaction and relationship maintenance; optimizing our service and enhancing the company creditability;
• Competitive advantage concept:setting up new competitive advantage concept, and making best of the competitive advantages during marketing expanding.
Marketing Tactics
• Brand marketing: along with more competitive market, using our own sound brand marketing service to expand marketing shares rather than low price;
• Service marketing:appealing more potential customers with perfect service;
• Image marketing: Building unique company image, establishing well cooperating relationship to win the market;
• E-Marketing:Consumer is more sensitive toward the oil price than before with the popularity of the internet, and the pricing principle is changing from cost-based market pricing mode to service& demand-based pricing mode; we will adjust oil price upon the market demands to drive our performance.